Final version of Sea Salt & Vinegar Package
The Why
Project Overview
Project Overview
Create branding for Black Beard Baked Pub Crackers. The design has aspects of woodcut imaginary and a general theme of black beard the pirate. To set the packaging apart from other products in a display were accents of bright orange and a de-saturated brown.
(1) Product Logo Sketches (2) Product Packaging Sketches
The What
Deliverables:
Deliverables:
Digital mock up of the product container (front and back) with the selected branding for two flavors of crackers (black peppercorn ranch and salt and vinegar).
The Description of the project (product inspiration, package and logo sketches and final elements used in the product mock up)
The Who
Primary Audience:
Primary Audience:
The demographic is males in their 40's that frequent bars and pubs.
The How
Messaging/CTA/Positioning:
Messaging/CTA/Positioning:
I wanted to create a connection to the packaging of a 40s male's youth. Goldfish crackers was the example used. The package branding used a similar color scheme with a illustration of black beard the pirate.
Final version of Black Peppercorn Ranch Package
The When
Date of Completion:
Date of Completion:
The project was completed in three weeks.
The Whom
Approval & Stakeholders Claim:
Approval & Stakeholders Claim:
My professor and students in the course reviewed the project during class.
The Cost
Budget for this Project:
Budget for this Project:
The cost was $0.