The Why
Project Overview:
Project Overview:
Promoting the low pressure sales approach, promoting the auto group and 60 plus years of expertise for customers looking for a lease or purchase a new BMW through social media.
Tasked with taking on this opportunity, I created a 1:22 animated graphic that will answer some questions like "What makes us different" and What's the buying experience like." Using After Effects and Photoshop, I compiled stock footage as well as vehicle elements to create the lower thirds as well as the end slate.
Sketch ideas
The What
Deliverables:
Deliverables:
Motion graphic file that is small enough to play on a social media post.
Screen shot of the project
The Wh0
Primary Audience:
Primary Audience:
New and current BMW drivers.
The How
Messaging/CTA/Positioning:
Messaging/CTA/Positioning:
Shop Simple
End slate with CTA
The When
Date of Completion:
Date of Completion:
It 10 days to complete this project.
The Whom
Approval & Stakeholder Claim:
Approval & Stakeholder Claim:
Jay Auto Group
The Cost
Budget for the Project:
Budget for the Project:
The cost was roughly $150. For stock footage, voice over talent and music bed.