The goal for this project was to create a brand identity and packaging system for a new in-house brand of household pet supplies at Target.
The packaging system is a new line of pet supplies called Bow Wow MeowTM. The demographic is 35 – 44 years old with an annual income of $55 - $85,000 a year.
I started with the logo sketch for the system, in which I wanted to use a speech bubble. My goal was to have the system communicate to the view that this was a product(s) that their pet wanted and/or needed.
The final version of the logo came in two forms, stacked and horizontal. The color palette for the system was two complimentary hues, a less intense dark blue and a saturated orange.
The packaging elements were photography of a excited or curious dog or cat depending on the product. Couple this with a subtle blue gradient background.
Version 1
Final Version
First Version
Final Version
