The goal of this project was to create a web banner that would convey the message that if your a recent graduate you can receive $500 towards the purchase of a new Volkswagen.
The most effective way to communicate this message was through the use of non-specific photography and a type hierarchy. A San-serif font and non-specific identifiable image was the layout method employed.
Focusing on the most important part of the message, the tagline,
I followed with the cash offer.
I followed with the cash offer.
